{"id":45031,"date":"2026-11-04T08:11:56","date_gmt":"2026-11-04T08:11:56","guid":{"rendered":"https:\/\/note.radio\/?p=45031"},"modified":"2026-11-04T08:11:56","modified_gmt":"2026-11-04T08:11:56","slug":"reklamy-tabletek-na-odchudzanie-zakazane-w-uk-asa-reaguje","status":"publish","type":"post","link":"https:\/\/note.radio\/reklamy-tabletek-na-odchudzanie-zakazane-w-uk-asa-reaguje\/","title":{"rendered":"Reklamy tabletek na odchudzanie zakazane w UK. ASA reaguje"},"content":{"rendered":"<p><strong>Brytyjski regulator reklam ASA zakaza\u0142 czterech reklam marek Voy, Juniper i MedExpress. Wed\u0142ug informacji opublikowanych 4 listopada 2026 roku promowa\u0142y one leki na recept\u0119 w\u015br\u00f3d og\u00f3\u0142u odbiorc\u00f3w, co jest niedozwolone w Wielkiej Brytanii.<\/strong><\/p>\n<h2>Kt\u00f3re reklamy zakwestionowano?<\/h2>\n<p>Dwie reklamy nale\u017ca\u0142y do Voy. Jedna pojawi\u0142a si\u0119 na autobusie w Londynie, druga w serwisach wideo na \u017c\u0105danie. Wykorzystywa\u0142y wizerunek tabletki oraz has\u0142a zwi\u0105zane z odchudzaniem.<\/p>\n<p>Voy wskazywa\u0142o w drobnym druku na suplement diety zawieraj\u0105cy glukomannan. ASA uzna\u0142a jednak, \u017ce ca\u0142o\u015b\u0107 mog\u0142a zosta\u0107 odebrana jako promocja doustnego leku Wegovy. Dopisek o suplemencie nie zmienia\u0142 tego wra\u017cenia.<\/p>\n<p>Pozosta\u0142e decyzje dotyczy\u0142y reklamy Juniper na YouTube oraz reklamy MedExpress na Instagramie. Zach\u0119ca\u0142y one do zainteresowania si\u0119 tabletkami na odchudzanie, mimo \u017ce nie wymienia\u0142y konkretnego leku.<\/p>\n<h2>Dlaczego ASA zakaza\u0142a reklam?<\/h2>\n<p>W UK lek\u00f3w na recept\u0119 nie mo\u017cna reklamowa\u0107 og\u00f3\u0142owi odbiorc\u00f3w. Regulator podkre\u015bli\u0142, \u017ce brak nazwy preparatu nie wystarcza, by reklama by\u0142a zgodna z zasadami. Znaczenie maj\u0105 r\u00f3wnie\u017c obrazy, u\u017cyte sformu\u0142owania i strony internetowe, do kt\u00f3rych kieruje przekaz.<\/p>\n<p>Voy poinformowa\u0142o, \u017ce wycofa\u0142o zakwestionowan\u0105 reklam\u0119 podczas post\u0119powania i nie wyemituje jej ponownie. MedExpress przekaza\u0142o, \u017ce usun\u0119\u0142o swoj\u0105 reklam\u0119 jeszcze przed kontaktem ze strony ASA.<\/p>\n<p><strong>Zakaz dotyczy konkretnych reklam w zakwestionowanej formie.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brytyjski regulator reklam ASA zakaza\u0142 czterech reklam marek Voy, Juniper i MedExpress. Wed\u0142ug informacji opublikowanych 4 listopada 2026 roku promowa\u0142y one leki na recept\u0119 w\u015br\u00f3d og\u00f3\u0142u odbiorc\u00f3w, co jest niedozwolone w Wielkiej Brytanii. Kt\u00f3re reklamy zakwestionowano? Dwie reklamy nale\u017ca\u0142y do Voy. Jedna pojawi\u0142a si\u0119 na autobusie w Londynie, druga w ...<\/p>\n","protected":false},"author":2,"featured_media":45033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[18,975],"tags":[5889,6250,6252,6251,6253,6248,6249,585],"class_list":["post-45031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci","category-wielka-brytania","tag-asa","tag-juniper","tag-leki-na-recepte","tag-medexpress","tag-reklama-lekow","tag-reklamy-tabletek-na-odchudzanie","tag-voy","tag-wielka-brytania"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"ASA zakaza\u0142a czterech reklam Voy, Juniper i MedExpress. 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