{"id":26392,"date":"2025-06-12T08:37:20","date_gmt":"2025-06-12T07:37:20","guid":{"rendered":"https:\/\/note.radio\/?p=26392"},"modified":"2025-06-12T08:38:00","modified_gmt":"2025-06-12T07:38:00","slug":"reklama-batona-twix-zakazana-w-wielkiej-brytanii-poznaj-powody-decyzji","status":"publish","type":"post","link":"https:\/\/note.radio\/reklama-batona-twix-zakazana-w-wielkiej-brytanii-poznaj-powody-decyzji\/","title":{"rendered":"Reklama batona Twix zakazana w Wielkiej Brytanii. Poznaj powody decyzji"},"content":{"rendered":"<h1 data-start=\"223\" data-end=\"405\">Brytyjska organizacja nadzoruj\u0105ca reklamy (ASA) zakaza\u0142a emisji reklamy telewizyjnej batona Twix, uznaj\u0105c, \u017ce zach\u0119ca ona do nieodpowiedzialnej i niebezpiecznej jazdy samochodem.<\/h1>\n<h3 data-start=\"407\" data-end=\"445\">Co pokazuje zakazana reklama Twix?<\/h3>\n<p data-start=\"447\" data-end=\"689\">Reklama przedstawia dw\u00f3ch identycznych m\u0119\u017cczyzn w karmelowych samochodach uczestnicz\u0105cych w dynamicznym po\u015bcigu ulicznym. Ca\u0142o\u015b\u0107 ko\u0144czy si\u0119 scen\u0105, w kt\u00f3rej jeden pojazd dos\u0142ownie &#8222;l\u0105duje&#8221; na drugim, co ma symbolizowa\u0107 dwa po\u0142\u00f3wki batona Twix.<\/p>\n<p data-start=\"691\" data-end=\"902\">W tle s\u0142ycha\u0107 szybkie tempo muzyki, a na jezdni wida\u0107 \u015blady po po\u015blizgach\u00a0 co zdaniem ASA, mo\u017ce sugerowa\u0107 \u0142amanie przepis\u00f3w drogowych. Reklama ko\u0144czy si\u0119 has\u0142em \u201etwo is more than one\u201d (dwa to wi\u0119cej ni\u017c jeden).<\/p>\n<p data-start=\"691\" data-end=\"902\">\n<figure id=\"attachment_26393\" aria-describedby=\"caption-attachment-26393\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-26393\" src=\"https:\/\/note.radio\/wp-content\/uploads\/2025\/06\/Screenshot_2025-06-11_080347-770x433.avif\" alt=\"\" width=\"770\" height=\"433\" srcset=\"https:\/\/note.radio\/wp-content\/uploads\/2025\/06\/Screenshot_2025-06-11_080347-770x433.avif 770w, https:\/\/note.radio\/wp-content\/uploads\/2025\/06\/Screenshot_2025-06-11_080347-768x432.avif 768w, https:\/\/note.radio\/wp-content\/uploads\/2025\/06\/Screenshot_2025-06-11_080347.avif 830w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption id=\"caption-attachment-26393\" class=\"wp-caption-text\">FOTO: Mars Wrigley \/ Twix<\/figcaption><\/figure>\n<h3 data-start=\"904\" data-end=\"942\">Dlaczego reklama zosta\u0142a zakazana?<\/h3>\n<p data-start=\"944\" data-end=\"1146\">Mimo \u017ce producent, firma <strong data-start=\"969\" data-end=\"985\">Mars-Wrigley<\/strong>, argumentowa\u0142, \u017ce reklama ma charakter humorystyczny i filmowy, <strong data-start=\"1050\" data-end=\"1145\">ASA uzna\u0142a, \u017ce cz\u0119\u015b\u0107 scen mo\u017ce by\u0107 interpretowana jako promowanie \u0142amania kodeksu drogowego<\/strong>.<\/p>\n<p data-start=\"1148\" data-end=\"1338\">Organizacja podkre\u015bli\u0142a, \u017ce w pierwszej cz\u0119\u015bci filmu pokazano jazd\u0119, kt\u00f3ra \u201ewydaje si\u0119 narusza\u0107 zasady Kodeksu Drogowego\u201d, oraz \u017ce ca\u0142o\u015b\u0107 zosta\u0142a utrzymana w \u201edynamicznym, ryzykownym tonie\u201d.<\/p>\n<h3 data-start=\"1340\" data-end=\"1370\">Stanowisko producenta Twix<\/h3>\n<p data-start=\"1372\" data-end=\"1638\">Firma Mars broni\u0142a reklamy, zaznaczaj\u0105c, \u017ce wszystkie sceny by\u0142y kr\u0119cone z zachowaniem przepis\u00f3w drogowych, a kierowcy poruszali si\u0119 z dozwolon\u0105 pr\u0119dko\u015bci\u0105. Producent twierdzi r\u00f3wnie\u017c, \u017ce reklama ma absurdalny i \u017cartobliwy charakter, zgodny z wizerunkiem marki Twix.<\/p>\n<p data-start=\"1640\" data-end=\"1783\">Clearcast \u2014 organizacja zatwierdzaj\u0105ca reklamy do emisji\u00a0 r\u00f3wnie\u017c uzna\u0142a, \u017ce przekaz jest \u201enierealistyczny\u201d i nie ma zach\u0119ca\u0107 do na\u015bladowania.<\/p>\n<h3 data-start=\"1785\" data-end=\"1800\">Decyzja ASA<\/h3>\n<p data-start=\"1802\" data-end=\"2006\">ASA (Advertising Standards Authority) zakaza\u0142a emisji reklamy w obecnej formie i wezwa\u0142a firm\u0119 Mars do <strong data-start=\"1905\" data-end=\"1969\">unikania promowania nieodpowiedzialnego zachowania na drodze<\/strong> w przysz\u0142ych kampaniach reklamowych.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brytyjska organizacja nadzoruj\u0105ca reklamy (ASA) zakaza\u0142a emisji reklamy telewizyjnej batona Twix, uznaj\u0105c, \u017ce zach\u0119ca ona do nieodpowiedzialnej i niebezpiecznej jazdy samochodem. Co pokazuje zakazana reklama Twix? Reklama przedstawia dw\u00f3ch identycznych m\u0119\u017cczyzn w karmelowych samochodach uczestnicz\u0105cych w dynamicznym po\u015bcigu ulicznym. Ca\u0142o\u015b\u0107 ko\u0144czy si\u0119 scen\u0105, w kt\u00f3rej jeden pojazd dos\u0142ownie &#8222;l\u0105duje&#8221; na ...<\/p>\n","protected":false},"author":2,"featured_media":26393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[975],"tags":[1568,3054],"class_list":["post-26392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wielka-brytania","tag-reklama","tag-twix"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Brytyjski urz\u0105d ASA zakaza\u0142 emisji reklamy Twix, uznaj\u0105c j\u0105 za promuj\u0105c\u0105 niebezpieczn\u0105 jazd\u0119. 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